Preserving Your Color: How to Keep Your Investment Vibrant and Healthy

Color that fades within two weeks is not a product failure or bad luck. It is almost always a home care sequence problem, and once the sequence is corrected, the result holds significantly longer without any change to the salon service itself. Your hair sits at a natural pH of 4.5 to 5.5. Products formulated above that range force the cuticle open with every wash, releasing pigment and creating a matte surface instead of shine.